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Case study
“On Being the Best”

Sodexho Alliance

2005 Top Com Corporate Business (Silver) )
  2004 Top Com Corporate Business (Gold)
* 2003 Grand Prix (category: annual report) from Stratégies magazine

Freedom, difference, truth, life and love – Sodexho Alliance is a family-controlled, yet publicly-traded corporation, present in over 70 countries, with more than 300,000 employees. Sodexho’s mission of being the best-loved provider of food and management services, together with a strong sense of ethics and values, is what ensures its legacy and future in our fast-changing world.


> Build on the commitment and passion for the business evident when talking with staff members, yet largely absent in written communications.

> Develop a unified positioning statement that would build on Sodexho’s achievements and competitive strengths and would support a strong corporate culture.

> Coordinate and ensure alignment with management strategy, expressed in French, for deployment in operations, which in the majority exclusively use English as their international business language.


Surveyed Executive and Operational Senior Managers to articulate the Sodexho Group’s differentiating competitive strengths and to establish an underlying platform for ongoing communications projects.

> Fostered a “high level” writing style linked to the colorful design concept that was being implemented across all corporate communications.

> Recommended a focus for the corporate presence and provided guidance for future information architecture, mainly deployed through internal communications.

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